Creating a family and community for all beauty lovers is a cornerstone of Lurella’s mission. Coming from a humble family beginning, Lurella commits to expanding its family-oriented values into everything we do. Lurella views each and every one of our customers as part of our family. This is why we refer to them as the #LurellaFam, and we want to bring them the best products possible, while making them feel a part of our beauty family.

                Lurella’s beginnings stem from a father and daughter’s love for each other. Her love for cosmetics, and his knowledge in providing the best customer experience, melded to create an innovative and creative space for the #LurellFam to thrive in. As well as, enjoying our multitude of unique and creative beauty products. The love used to create Lurella is exuded in each product we release and the opportunities we get to create an amazing experience for the #LurellaFam.

                Our two core values of Family and Love are main drivers in what we do. Our hope is for you to join the #LurellaFam and help us create a lasting beauty community, where beauty is available for all.