Drum roll please…introducing our new Ultra Gloss collection! This collection has five gorgeous shades to add the perfect amount of shine and shimmer to your gloss game. With hints of pink, gold, rose gold, and iridescent sparkle, you’ll get the ultimate glow. Our silky, smooth, and non-sticky formula makes this such a comfortable product to wear. Wear our Ultra Gloss by itself for a soft look or on top of your favorite lipstick to kick things up an “ultra” notch.

In this case, it’s okay to be “THIRSTY” in this everyday champagne shade with a rose gold tint.

Tis' The Season to SLAY with this 9 color palette. Create sultry looks this holiday season with it's warm and wearable shades in a variety of finishes.

Let’s travel back a few decades to a time of crazy hairstyles, bright looks & RAD movies! Our NEW Totally Tubular Eyeshadow Palette will give you all the nostalgic feels of the 80’s. This 20 colored palette features 80’s inspired high pigment shades, perfect for bold glam! Remix between velvety buildable mattes, and metallic shimmer shades for iconic looks that will turn heads!

Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

Introducing our NEW Travel Lash Box! Protect and store 3 pairs of your favorite Lurella Lashes in this stylish, portable case. Featuring a mirror for precise lash application, this case is the perfect accessory for any lash lover!

Palette Includes: Adventurous Palette, Golden State and Wishing on a star eyeshadow Palette

Tweeze This Tweezers are professional-grade tweezers that provide precise control while plucking unwanted hairs. Feature angled tips for precise gripping and maximum accuracy. The versatile design is suitable for all hair types.

We can't wait for you to get your hands on this palette! Our Ugly Christmas Sweater Palette features 10 of the most classic Christmas colors! Reds, greens, brown, and yellow! Just the right amount of color to make the perfect festive eye look. Grab one for yourself and for your friends, these work great as stocking stuffers or gifts!  Shade Names: Hot Toddy, Carolers, Xmas, Elf, Rudolph, Presents, Tree Ingredients: Mica, Synthetic Fluorphologopite, Talc, Dimethicone, Calcium Sodium Borosilicate, Octyl Palmitate, Phenyl Trimethicone, Magnesium Stearate, Octyldodecyl Stearoyl Stearate, Polymethylsilsesquioxane,  Polybutene, Triethoxycaprylylsilane, Nylon-12, Phenoxyethanol, Magnesium Myristate, Tin Oxide, Caprylyl Glycol, Ethylhexylglycerin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines, Chromium Oxide Greens (CI 77288), Ferric Ammonium Ferrocyanide (CI 77510), FD&C...

Introducing our first ever Liquid Eyeliner! Featuring an ultra-fine felt tip, this waterproof eyeliner is easy to use and glides on smooth for precise control. It delivers intense pigmentation in one swipe, to help you create eye opening looks that will last you all day long!

Turn heads Under The Mistletoe with this lush 9 color palette. Featuring green and golden hues in matte and shimmer finishes, this palette will take you from a soft to vibrant dramatic look effortlessly!