Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

Create looks to die for with our new Rebirth & Afterlife Eyeshadow Palettes! Each palette includes a mix of 10 creamy mattes and high-shine shimmers. If you're looking for some light and angelic neutrals, the Rebirth palette is for you. If you're feeling dark and eerie, the Afterlife palette will help you create the perfect smokey eye!

Can't Get Enough Of Both? SHOP OUR BUNDLE HERE OR Shop Them Individually Below!

Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

A must have tool to go along with all of our lashes! Get the perfect alignment when applying false lashes with our lash applicator. The durable, stainless steel design, allows you can take it anywhere on the go without the worry of breaking it! IT'S TIME TO LASH OUT!

Keep it cute and stress-free when doing your beauty routine with our different colored Lurellafam Headbands. A fuzzy plush headwrap with a stretchy elastic band decorated with a bowtie that keeps wet or dry hair pushed back while washing your face or applying makeup. Weight:  3.7oz

Open up your imagination and create dreamy looks with our NEW Daydreamer Eyeshadow Palette! This 10 color palette features 5 high-shine shimmers, and 5 dreamy, blendable mattes. With it's vibrant pastel shades, there is no limit to the amount of glam you can manifest!

Our popular Sweet Valentine Palette got an upgrade and is here to stay! 

Introducing our NEW Sweetheart eyeshadow palette with the same 16 heart throbbing shades. You have the perfect balance of mattes and shimmers that can create from the most subtle of looks to the sultriest. With blushing and bright pinks, to soft champagnes and peaches, to deep and bold shades, you’ll have everyone swooning over your eyeshadow glam. No matter what your mood or your plans are, let this palette win your heart over and fall in love with creating looks you’ll obsess over.

Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

Activate your look with our NEW water activated paints! These 14 vivid shades will elevate your glam and bring out the artist in you! Our formula delivers intense pigmentation, that will make it easy for you to create the perfect graphic liner, or use your body as a canvas and show off your creativity!

Do you need the perfect travel sized mirror? Our Glow Up Mirror is perfect to keep in you purse, backpack, or car! It fits just about anywhere. Not only does the light give you just the right amount of shine but it also rechargeable! Everything you NEED is in this compact Glow Up Mirror.   Dimensions: 4.5in x 2.7in (L x H) Weight: 3.8oz.