Trim your favorite falsies to the right length with our NEW Lash Scissors. This beauty tool features a pointed tip for precise trimming and a clean cut. Made out of stainless steel, this is a must-have for any Lash Lover!How To Use: Gently remove your falsies from the tray and hold the lash up against your eyelid to measure your lash line. Using the scissors, trim the excess making sure to cut from the outer corner of the lash, so the style is maintained.

Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

Our Diamond Shadows are here! You'll fall in love with these multi dimensional shimmers, that will give you an effortless shine. This loose pigment eyeshadow is easy to use and stays put for hours! Use your fingertips to apply or a brush for a more precise application.

Activate your look with our NEW water activated paints! These 14 vivid shades will elevate your glam and bring out the artist in you! Our formula delivers intense pigmentation, that will make it easy for you to create the perfect graphic liner, or use your body as a canvas and show off your creativity!

Introducing our NEW Travel Lash Box! Protect and store 3 pairs of your favorite Lurella Lashes in this stylish, portable case. Featuring a mirror for precise lash application, this case is the perfect accessory for any lash lover!

The moment you’ve been waiting for is finally here; get your glow on with our new highlighters! These creamy, super pigmented, and gorgeously glowing highlighters are a must have for every babe. Stunting in six beautiful shades, we guarantee you’ll be beaming. From warm golds, to cool frosts, and to neutral tones, you’ll glow no matter what the occasion. 
  
These highlighters can be applied to the face and all over the body. They can be used dry or wet (for a more intense glow). Apply product to the highpoints of the face, such as the top of the cheeks, forehead, tip and bridge of the nose, cupid’s bow, chin, inner corners of the eyes, and even the brow bone. Showing more skin? Apply highlighter to the shoulders, collar bones, the chest, and anywhere else you’d like your skin to gleam. 
 

Indulge in juicy, irresistible lips with our Fruit Fusion Lip Oils. Experience the hydrating and scented formula, enhanced with 4 luscious flavors of peach, coconut, watermelon, mango. Get a glossy finish and fruity goodness all in one, for kissably soft lips. Say hello to your new favorite lip product!

Shop our Liquid Eyeshadows that saturate your lids with mesmerizing metallics. This lightweight formula will blend seamlessly and set quickly for an extra pop to your look. Need a quick glam? Blend onto bare lids with fingertips, and dab on your cheekbones for a dewy glow!

Let’s travel back a few decades to a time of crazy hairstyles, bright looks & RAD movies! Our NEW Totally Tubular Eyeshadow Palette will give you all the nostalgic feels of the 80’s. This 20 colored palette features 80’s inspired high pigment shades, perfect for bold glam! Remix between velvety buildable mattes, and metallic shimmer shades for iconic looks that will turn heads!

You won’t miss a spot on that flawless face with your very own Compact Mirror. Each of the mirror’s 8 LED lights will make you look stunning in any setting. Its slim folding design fits perfectly into any purse or bag for easy touch ups.

You won’t miss a spot on that flawless face with your very own Compact Mirror. Each of the mirror’s 8 LED lights will make you look stunning in any setting. Its slim folding design fits perfectly into any purse or bag for easy touch ups.

Apply your makeup in style with our Shell Shock Mirror! This chic handheld mirror will be the perfect addition to your vanity. It's comfortable, lightweight design makes it easy to put the finishing touches on your look! Get ready to shock'em all!